Leadership

Leadership

Once you’ve managed to establish the customers’ view of the customer journey (i.e. with their active support), then a few astounding by-products will emerge. One of the most important of these is simplification. A dispute will ignite internally around which of the 550...
The pitfalls of big data

The pitfalls of big data

Big data and digital transformation are very closely related. You have to do something with all the data that is available on the net. They leave clues about the things that affect the customer relationship. The digital customer journey is complex and some...