New Technology in the Customer Era

New Technology in the Customer Era

First there was the Era of Industrialisation, then came Distribution, Marketing, and Information. We currently find ourselves in the Social Media Era – The Customer Era. This theory, which comes to us from advisers, has many things going for it and we can extend...
The Clientarium

The Clientarium

There’s an aquarium in the middle of one of our favourite Vietnamese restaurants. When we are waiting for our food, I establish that I already know the fish. There are always the same six or seven. I can even differentiate between them. Sometimes I wonder how they see...