Threat or Freedom?

Threat or Freedom?

What impact does the Internet have on the customer? Can it help to retain them? Do they run away faster? Is interaction easier? Is it too complex? There is great uncertainty everywhere! How can I understand – as a brand manager – what it means for me? It always helps...
Activate your customers

Activate your customers

The real challenge for customer experience management is in activating customers. In consumer markets, we see customers as passive and they either buy or don’t buy a product and do not wish for any further contact with the provider. Should a problem with the service...