How many great app-ideas end in long tail, even though they triggered real hype during the start-up phase? We should remind ourselves that in the everyday world, reason doesn’t come into it. They are really optimized with often exciting solutions, but they forget about designing the user journey. Which everyday problem does my app solve? Where do users come to my app from? What do they do when they have left my app? What experience do I contribute to the user journey?

No man is an island, even if there are apps that suggest otherwise. Life writes stories in our minds. Every app developer, website developer and product developer should worry about which of these stories they want to write. Not only that, they should think about this before turning to the design details. The ones that stick around are the ones that write stories.