Resources


Changing corporate culture

Changing corporate culture

Turning things around, making customers the center of the targets a supplier follows in business life, requires an intelligent plan to make it a natural movement that takes the whole organization with it. Making the customer an active driver of interaction, channeling...
Let the customer speak to you

Let the customer speak to you

The customer journey as a reference implies an inventory of questions that can be asked with relation to the different contact points during interaction. It also implies a certain data structure that has to do with the kind of touchpoint on the horizontal customer...
Avoiding chaos

Avoiding chaos

What has more value for a company than its customers? They are the source of income that flows through the company and feeds salaries and interest. The existence of the company depends over and over again on the cumulative decisions made by customers. This view of...