This project includes tracking survey that covers the consumer brands, analyzing brand values, buying patterns and usage cultures, with a telco focus.
Brand preference, customer satisfaction, target group analysis, lifestyle comparisons, device and service usage are integrated to discern business drivers and produce actionable items for the industry
Our customer positions telecommunications within the lifestyle environment of end-users and facilitates customer understanding in a larger context.
Countries covered by the research are:
- UK and USA
Research is conducted online, on a rolling basis.