Path Analysis & Prediction

Our tools analyze in great depth, all the variables relevant to the customer journey. We create path models to decipher the causal relationships between observed variables. We can thus provide estimates of the magnitude and significance of hypothesized causal connections, between sets of variables.

This allows us to develop different aspects of the customer journey and interpret their effects. The user is given a clear picture of the touchpoints along the customer journey, and can identify which aspects to focus on, in order to improve customer satisfaction.