The first consideration in every customer experience activity needs to be the customer journey. The Metrinomics Customer Journey Reference provides you with a step-by-step approach to setting up the perception sequence, along the touchpoints that accumulate in the customer journey. At any stage you can edit your existing Customer Journey or create a new one, based on the predefined templates.

The Customer Journey Reference module provides an advanced platform for reporting and analysis. Each touchpoint that appears on this journey can be connected with the group of people, who are notified should any abnormality in perception patterns appear.