Ten point scales are very popular ways for measuring customer satisfaction or customer experience. It used to be fashionable to make an average of customer ratings and give this the status of an index. However, this suffered from a few cosmetic issues.
Customer Experience is a topic for the future. It is developing very strongly with the progress of internet technologies and their entry into our lives. The fundamental goal of Customer Experience is to offer customers a more pleasant or perhaps a more exciting world of experience. This applies as much to customer service as for marketing and sales as it of course does for the product itself. In this respect, Customer Experience Management is a management technique, which affects all areas of the company.