The customer journey offers several points at which customer experience can be improved. However, not all of these points are similar. It is important to get to know the character and potential of the situation.
Customer Experience is a topic for the future. It is developing very strongly with the progress of internet technologies and their entry into our lives. The fundamental goal of Customer Experience is to offer customers a more pleasant or perhaps a more exciting world of experience. This applies as much to customer service as for marketing and sales as it of course does for the product itself. In this respect, Customer Experience Management is a management technique, which affects all areas of the company.