Author: Hans Jürgen Schmolke


The problem with NPS

The problem with NPS

There is a rumour going round that the reason NPS is so successful is that you can explain the formula on the golf course. This is indeed possible. Unfortunately, it is difficult to describe what NPS actually brings us. In brief the NPS calculation expects a customer...
My customers aren’t answering me!

My customers aren’t answering me!

Surveys continue to be a good way of activating customers though admittedly, they do not always work well. A 60% return is not unrealistic but many return quotas are doomed to failure. What can we learn from the ones that manage to get customers to give feedback?...
The internet of providers

The internet of providers

CeBit 2016 robbed me of one of my illusions. I always thought the Internet of Things (IoT) meant that my washing machine would talk to me. Now however, I have learnt that my washing machine speaks with my provider, and I’m the last one that knows anything about it....
Totally pain free

Totally pain free

One things divides knowledge and data: an aim. This also applies to customer data. Maybe this sounds obvious, but large amounts of data lead to the temptation of trying to mine it. Data mining is fashionable at the moment. I remember TV-data analysis. Audiences...