Metrinomics is a Subjective Data company. Subjective Data is an important extension to CRM. While CRM stands for the Who? and What?, Subjective Data show the Why?. The question Why? is the key element for value creation, and value (as it appears to the customer) is the key to business success.
Metrinomics provides tools and services to create a Subjective Data flow, and to engage customers, as well as the mathematics to drive adjustments all along the interaction journey. The focus is on B2B markets with rich complexity and high impact of customer relations.
Metrinomics looks back to a history of more than 20 years in using AI to create smart algorithms that reflect subjective drivers of business. We work for large, international tech companies and financial institutions. Metrinomics is an independent supplier with headquarters in Berlin, Germany. Most people of the teams, however, are spread across the largest country of the globe.