Is sales the opposite of buying?

No, it is just two different views on the same thing.

Buying is a natural behavior that does not require sales to be there.

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If we focus our view on buying, then ‘sales’ becomes a natural behavior. The Metrinomics Gardening technology makes buying a predictive result of a process that can be steered. Or a path that can be followed. Or growth, that has been fed and fostered.

The Metrinomics Gardening technology uses scientific methods to systematically infuse growth into the processes of customer interaction.

We integrate the ideas of


(intentional grow driven by existing customers)


Transparency –
trust for best efficiency


as key growth factor


Blockchain technology
for value detection and win-win optimization


AI for quick learning
and adaptation

Sensing As A Service

The seven most impactful touchpoints explain more than 80% of variance in customer behavior. We supply a comprehensive set of sensors that can be placed at any touchpoint, and take care for data transformation so that the data drives action and adaptation.


How determined, how unpredictable is the future? It all depends on us. We engage our customers to create win-win constellations for future value creation and growth. We apply blockchain technology to evaluate and test conditions. See how the best salesman can be your customer himself.

Scientific Customer Gardening

We use the analogy of Scientific Gardening, a technique to create the optimal of growth conditions for plants. Scientific Gardening involves computer monitoring and adjustment, uses sensor technologies, and can optimize growth conditions broken down to the single case.

The Self Driving Enterprise

Our logic enables us to use micro-navigation on a case basis, constant optimization, i.e. adaptation. It finally enables us to fully automate decisions (because we simply take value maximization as a guide) and thus the ‘self driving enterprise’.

Sales by Algorithm

Are you already gardening, or still trying to sell?

Berlin's 2nd conference on subjective customer data

Create fertile ground for sales success in digital business - 27 Mar 2020 - E-Forum - Stralauer Platz - Ostbahnhof
Register here

Scientific Customer Gardening

Cultivate your algorithms for constant business growth
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Sales in digital business

setting the scene for never ending growth
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Measuring value in B2B – from data to action

CX in B2B – ..large service teams focus on few customers. Each customer consists of a variety of decisions makers. We take care for the integrated quality that drives the action plans.

Customer analytics – Optimizing a moving target

Magiola – ..instant Customer Analytics helps to orchestrate services where digital business is king. Data integration, data condensation and Machine Learning help to speed up the process.

Tailwind to customer success – making sales people happy

Tailwind CSM – ..the customer success platform that drives action, with measurable success, integrating all customer interaction channels in one learning logic. We support teams with direct customer interaction.

Creating value by technology in IoT

Uiola – ..provides customer centricity to IoT solutions, measuring subjective value. We use implanted learning algorithms that track ‘hard’ and ‘soft’ factors and model and measure success in context.

About us

Metrinomics is a Subjective Data company. Subjective Data is an important extension to CRM. While CRM stands for the Who? and What?, Subjective Data show the Why?. The question Why? is the key element for value creation, and value (as it appears to the customer) is the key to business success.
Metrinomics provides tools and services to create a Subjective Data flow, and to engage customers, as well as the mathematics to drive adjustments all along the interaction journey. The focus is on B2B markets with rich complexity and high impact of customer relations.
Metrinomics looks back to a history of more than 20 years in using AI to create smart algorithms that reflect subjective drivers of business. We work for large, international tech companies and financial institutions. Metrinomics is an independent supplier with headquarters in Berlin, Germany. Most people of the teams, however, are spread across the largest country of the globe.