Sales success and business growth in B2B
In B2B, some 80% of business come from existing customers. Sales success means growing with customers. Growth requires to create new values. Value, however, is what appears to be valuable in the eye (and context) of customers. Value is always subjective.
Are expectations met? Is value really created, in the eye of customers? How to use the subjective side of value for innovation?
Customers who feel to be in a prosperous environment, will prosper. Looking like this, business success is a question of ‘customer gardening’. The right nutrients, a good amount of light, and constantly water, this is what, as gardeners know, plants need to grow the best. What does your plantation of customers need?
How do you control if your ‘plants’ find the right conditions to grow most quickly? Metrinomics supplies a bundle of customer sensors that measure the creation of subjective value. ‘Value’ is broken down into its drivers. It may just be the translation of manual that makes a measurable difference in subjective value.
Find it out! Set up your sensors at the critical points of customer interaction, to gain a data carpet of indicators of value perception. There will be less than 10 that provide you with enough data to explain more than 80% of customer behavior, especially about buying.
Measure the effect of your performance at the critical points for success. Feed improvement campaigns, feed your CRM system with a new explanatory data layer. Create a data layer with customer perception data that show how you are perceived looking outside in.
Because the view is the one that decides on the success of your growth project. Treat your customers well. Let them feel the light of being in good hands.
Sensing As A Service
The seven most impactful touchpoints explain more than 80% of variance in customer behavior. We supply a comprehensive set of sensors that can be placed at any touchpoint, and take care for data transformation so that the data drives action and adaptation.
Futuraising
How determined, how unpredictable is the future? It all depends on us. We engage our customers to create win-win constellations for future value creation and growth. We apply blockchain technology to evaluate and test conditions. See how the best salesman can be your customer himself.
Scientific Customer Gardening
We use the analogy of Scientific Gardening, a technique to create the optimal of growth conditions for plants. Scientific Gardening involves computer monitoring and adjustment, uses sensor technologies, and can optimize growth conditions broken down to the single case.
The Self Driving Enterprise
Our logic enables us to use micro-navigation on a case basis, constant optimization, i.e. adaptation. It finally enables us to fully automate decisions (because we simply take value maximization as a guide) and thus the ‘self driving enterprise’.
Sales by Algorithm
Berlin's 2nd conference on subjective customer data
Create fertile ground for sales success in digital business - 27 Mar 2020 - E-Forum - Stralauer Platz - Ostbahnhof Register hereIf we focus our view on buying, then ‘sales’ becomes a natural behavior. The Metrinomics Gardening technology makes buying a predictive result of a process that can be steered. Or a path that can be followed. Or growth, that has been fed and fostered.
The Metrinomics Gardening technology uses scientific methods to systematically infuse growth into the processes of customer interaction.
We integrate the ideas of
1
Sustainability
(intentional grow driven by existing customers)
2
Transparency –
trust for best efficiency
3
Decentralization
as key growth factor
4
Blockchain technology
for value detection and win-win optimization
5
AI for quick learning
and adaptation
Measuring value in B2B – from data to action
Customer analytics – Optimizing a moving target
Tailwind to customer success – making sales people happy
