| One thing is certain: the patient
as decision maker and
buyer will play an ever more important role. Above
all, this is true for the growing health products
market.
Metrinomics analysis the influence of patient and
buyer evaluations and
decisions on sales of products and services. The analysis
results are produced in a model-like manner and condensed
in a 'decision friendly' way.
Different types of studies are available for different
questions:
- Customer Satisfaction Measurement
- Loyalty Programme
- Customer Perception Analysis
- Attitude and Behaviour Segment Analysis
- Product Concept Tests
- Product Simulations
- Potential Measurement
- Needs Analysis
- Advertising and Marketing Activity Tracking
- Advertising Medium Pre-tests
- Image Analysis
- Positioning Studies
- Competition Analysis
- Usability and Comprehension Studies
Indications and Products
- Allergies
- Joint problems
- Urinary incontinence
- Impotence
- Headaches
- Migraine
- Multiple Sclerosis
- Onychomycosis (fungal nail infection)
- Smoking Cessation
- Heartburn
- Tinnitus
- Vitamin and Mineral Compounds
- Caring and Decorative Cosmetics
Tracking Pharmaceutical and Health Markets
SectorVox vital:
- Allows precise observation of the essential brand
success drivers permits in respective 'product worlds'
- Calculates frequently decision behaviour, and
the perception of products and competitors
- Analyses brands and products by competitor comparison
- Catalyses customer image, product satisfaction
judgements and calculates the most important re-purchase
factors and preferred distribution and communications
channels
- Tracks trends for user preference prognosis
SectorVox vital shows the buyer and his preferences
- User contact to pharma-products, health issues
and therapies
- User purchase decisions
- User age-specific characteristics by respective
market
- User spectrum of alternatives, market potential
and change behaviours
- User choice of distribution and communications
channels
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