Travel, Tourism and Traffic

Metrinomics analyses customer perceptions, performance evaluations and the decision making behaviour of buyers and customers in the travel market. What is more decisive for the customer when choosing destination: tour operator or flight connection? Which of the information selection and booking processes does the customer look at from a subjective point of view? How does he come to a judgement and a decision? How can customers be segmentedin terms of judgment and decision behaviours? Which advertising forms and mediums reach and awake the customer's perception? Which content and presentations excite attention? Which combination of influence factors lead to satisfaction and loyalty? Which experiences and competitor perception lead to dissatisfaction and migration?

Metrinomics analyses attitudes and behaviours in this market in such a way that a model-like market success mechanics can be simulated from results obtained. From the results an exemplary mechanics can be simulated by market success. Such a model is tailored according to customer specific question and implementation requirements.

Different types of studies are available for different questions:

• Customer Satisfaction Measurement
• Loyalty Programme
• Customer Perception Analysis
• Attitude and Behaviour Segment Analysis
• Product Concept Tests
• Product Simulations
• Potential Measurement
• Needs Analysis
• Advertising and Marketing Activity Tracking
• Advertising Medium Pre-tests
• Image Analysis
• Positioning Studies
• Competition Analysis
• Usability and Comprehension Studies

Tracking the Travel Market

SectorVox Travel:
	Tracks travel behaviour
	Analyses providers, brands and products by competitor comparison
	Indicates the essential airline specific success drivers
	Rates quality, service, reservations, security and image criteria and factors
	Facilitates the creation of airline and customer specific profiles
	Rates customer preferences, motives, criticisms and comments
	Tracks trends for user preference prognosis
	Provides an overview of preferred travel operators and online travel providers
SectorVox Travel shows the customer and his preferences
	Customer flight behaviour and motivations
	Customer airline and reservations related preferences
	Customer reservations criteria
	Customer reservations behaviour, change behaviour, receptivity to alternatives, flight alternatives
	Customer age-specific specific features for the respective market
	Customer spectrum of alternatives, market potentials and change behaviours
	Customer choice of marketing and communication channels