| Countries
and Languages
Our work is carried out in the following languages:
German, English, French, Russian, Spanish, Italian,
Portuguese and Chinese.
Panel Screening
Prospective panel members must complete a detailed
online questionnaire before qualifying for inclusion
to one of the panel segments. Using this data, we
further differentiate and specialise the sample. Building
up detailed profiles allows us to generate even more
questioning groups and segments.
Screening data is extremely important to the usefulness
of a tracking approach.
Metrinomics helps to "think back" through
the various steps to develop structured questioning
procedures.
Metrivox Mobile - Tracking the Mobile Phone and
Provider Market
- Tracks mobile devices, providers and services
- Allows exact observation of the essential buyer
decision market parameters
- Evaluates live rotating Online Panel interview
data
- Analyses individual products and manufacturers
by competitor comparison
- Takes strategically important market dimension
like image, customer satisfaction, repurchase reasons
and preferred distribution and communications channels
into consideration
- Tracks trends for user preference prognosis
Metrivox Mobile shows the buyer and his preferences:
- User contact with mobile products, services and
technologies
- User buyer decisions
- Usage behaviour
- User perception of communication and sales activities
- User change behaviour (reasons and change direction
analysis)
- User Marketing and Communications Channel selection
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