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Market Benchmarks

Our Offer for Publishers and Media Organisations

SectorVox Media is a tool which places target group product and media analysis from selected media at your disposal. Surveys conducted among media consumers form the database for SectorVox Media and are focused on consumer attitudes, perception and product and image evaluations. A number of different questioning frequencies and methods exist: from online to face-to-face, individual question waves to constant market tracking where questioning is ongoing and constant.

The goal is to let the movements of different markets in development become transparent as well allowing successive questioning waves to be quickly compared with each other.

Advantages

• You provide your advertising customers with a tool which allows them to better assess product potential and test advertising effectiveness.
  
• SectorVox allows you to break market analysis into concrete target groups, distinct time intervals and market segments. A constant flow of data which allows your advertising customers to check the effectiveness of their advertising and campaigns is created by questioning readers of your media.
• As a result, your customers can use this information to create more targeted advertising and provides the option to "fine tune" campaigns in the appropriate direction.
• With SectorVox, you are in the position to accompany your customers campaigns in a proactive advisory capacity identifying undiscovered potential.