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Understanding Business Customers Requires Detailed Insight

How is market success achieved in reality? What needs to be improved to be among the top suppliers?

Business customers consist of all sorts of decision makers who have an impact on the final decision. What impact, what perceptions and what requirements do they have?

SectorVox represents an objective reflection of the market from a customer perspective. The aim of which is the creation of the sum of subjective evaluations and individual intentions given on a frequent basis by customers.

SectorVox - Understanding how customers arrive at decisions

In business markets, SectorVox collects all relevant customer considerations within the decision-making process and presents the central points and finer details. Information is accessible at a number of different generalisation levels.

• A score card value for each customer segment can be broken down into categories and single comments to illustrate the background.
• Measure management provides the most urgent areas for improvement and tracks the real steps of activities.
• SectorVox is a management tool in the hand of all of those who can learn from customer feedback to improve in their specific management tasks.
• SectorVox is a market success, customer satisfaction, image value and competitor situation measurement instrument. SectorVox addresses the most frequently asked questions in marketing, distribution, customer satisfaction measurement and product management in one integrated approach. It generates objective competitor comparison values making it ideal for Balanced Scorecard and Benchmark processes.
• SectorVox is a visualisation tool which generates easy-to-understand graphics and first source comments for all market aspects. CashCows Today market simulation allows quick and intuitive visual presentation of current market situations for the first time, allowing quick and easy orientation and understanding for employees at all company levels.
• SectorVox is a market research product created by Metrinomics.
  
  

SectorVox - Understanding business customers
Qualitative. Intuitive. Strategic.