Curation

The enterprise market is attractive for an increasing number of telecom operators: High margins, cross selling potential and the chance to build up long term business relationships. A variety of vertical applications are emerging. Cloud computing is changing the rules of the game. Telco and IT worlds are merging. Expectations and challenges are high, be it in technical or organisational aspects be it regarding the whole customer journey. Here we are trying to keep track of the discussion, with spotlights on different aspects of this market.

Curated by Véronique Kaploun

Follow us on twitter: @metrinomicsTeMa

Send her an email: v.kaploun@metrinomics.com
Sponsored by Metrinomics: www.metrinomics.com

Worin unterscheiden sich Kunden-Integration und Customer Relationship Management (CRM)? Wo CRM sich bemüht, in möglichst umfassender Weise die Erkenntnisse ÜBER den Kunden zu beschreiben, geht es im zweiten Fall um die SICHT DES KUNDEN, die Erfahrung in der täglichen Zusammenarbeit mit seinem Lieferanten. Mit unseren Lösungen und Tools wollen wir, Metrinomics,  ihn befähigen, ein aktiver Treiber des Geschäts zu werden. Leicht zu formulieren als Ziel - nicht immer leicht zu folgen auf dem Weg. Auf der Höhe der Diskussion zu bleiben und von anderen zu lernen, das ist das Ziel dieser Publikation. 

Betreut von Hans Jürgen Schmolke
Folgen Sie uns auf Twitter: @metrinomicsclic
Mehr über Metrinomics unter www.metrinomics.com

What is the difference between Customer Integration and Customer Relationship Management (CRM)? Where CRM collects the maximum of descriptive information ABOUT the customer, Customer Integration deals with the individual customer perspective on the business relationship. Customer Integration can be a source of customer commitment, with huge cost reduction potential. As easy as it is to name Customer Integration as a target, as difficult it is to put into practice. 

Curated by Hans Jürgen Schmolke

Follow us on twitter: @metrinomicsclic

More about Metrinomics: www.metrinomics.com

There are plenty of techno pundits out there who are on a mission and rarely dip in to data to determine if reality is or is not cooperating with them. From the outside, one has to be somewhat creative to get at data that reflects consumer trends, but not that creative.

Below is the graph from Google Trends (Google Insights; a great tool) that shows search behaviour (let's call that consumer interest) around some key Microsoft product terms.

What does it suggest? If we use xbox (green) as a baseline (xbox is the best selling gaming console on the planet and the companion of the kinect, the world's fastest selling piece of consumer electronics ever) we might imagine that we see searching around windows 8 (blue) to exceed interest in xbox. Interest in lumia is approaching that in bing and microsoft surface is clearly showing an uptick with now obvious down turn.

"It takes a certain amount of chutzpah, or a solid reserve of confidence at least, to even think about tinkering with Vivaldi's The Four Seasons, a piece of classical music most people could whistle on demand.

Max Richter has thought about it. In fact he has been thinking about it for a long while. So when the classical record label Deutsche Grammophon approached him to reimagine the piece for its 'Recomposed' series, Richter didn't have to think twice.

'Yeah, it was actually something that I had been wanting to do for ages,' says Richter from his Berlin studio. 'When I told Deutsche Grammophon this was the piece I wanted to take on, they gave me this kind of puzzled look. But they said ok.'"

More than one generation now has been brought up with computer games. The presence of gaming has a slow effect on our understanding of how to understand behavior - and how to make use of that knowledge. Right now a wave of gamification startups hits the markets. But with all the benefits of this approach there are also risks. We want to explore the two.

Curated by Maciej Lebedowicz

Follow us on twitter: @virtualcandy

Sponsored by Metrinomics: www.metrinomics.com

How to motivate business executives, the top decsion makers, to provide relevant feedback to their suppliers? They are not the ones who like to respond to a questionnaire. This topic is leading to other interesting questions, e.g. the evolution of interviewing techniques as such, the impact of social medias, co-creation, ideation processes. The media evolution provides new opportunities and challenges. Let's explore the present and traces of the future along the way.

Curated by Véronique Kaploun

Follow us on twitter: @metrinomicsExFe

Sponsored by Metrinomics: www.metrinomics.com

Market Research is helping to close the loop between supplier and customer. Technological developments have boosted the speed and precision of research work. New methods and computer based mathematics have helped to gain better insight and understanding. However mathematics has limits of being used in context with people. And the growing wave of text and comments generated by new media provide new challenges to market researchers. We take a closer look on the discussions.

Curated by Maciej Lebedowicz

Follow us on twitter: @analysisfuture

Sponsored by Metrinomics: www.metrinomics.com

Customers and their suppliers are like two sides of a coin. It has taken some time until companies have realized that their customers have a life of their owns, in an environment of perception and experience that is definitely different to the one of suppliers of goods and services. Customer experience, the complex aspects of individual perception, can vary largely from customer to customer. Understanding and respecting this has opened a new world of possibilities to serve customers according to their own requirments and targets. As we deal with these questions on an ongoing professional level, we like to follow others who share our topic.

Curated by Katrin Wulf

Follow on Twitter: @metrinomics

Sponsored by Metrinomics: www.metrinomics.com