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Home Financial Markets Tracking the European Asset Management Industry

Tracking the European Asset Management Industry

The European asset management industry, the manufacture and distribution of third party funds through Europe's largest banking groups is a major focus of Metrinomics' research. Metrivox Finance covers developing trends in fund distribution and supply across Europe. By consulting with Europe's leading decision-makers in asset management and asset allocation, Metrinomics provides a comprehensive and incisive view into how the industry works and an accurate prediction of how demand will develop.

The Metrinomics approach also encompasses a comprehensive benchmarking of the market leaders. We look closely at brand and image and are able to accurately evaluate data relating to aspects of product, service and sales to ascertain which items are significant for improving market positioning.

The Metrivox feedback panel contains over a thousand executive decisionmakers from all of Europe's financial centres who participate in our research and comment on the issues which are important to understanding how decisions are made. These executives cover all key aspects of the decision making process and consist of board members, C level management, strategic investors and portfolio and asset managers.

EIF: the European Investor Focus

The EIF surveys cover three main aspects of European third party fund distribution: Brand/image, demand and decision making. Each of these aspects will be tracked throughout the course of a 12 month survey period.

Brand/image:
Metrinomics closely examine important aspects of brand and image of suppliers of third party funds from the perspective of the distributors of their products. This research provides opportunities for benchmarking the values generated and also calculates the impact of the brand/image items on the overall success of the supplier.


Frequency of survey:
2 per year
No. of interviews:
2000 per year
Demand:
Metrinomics examines demand for third party funds by looking at current volume and expected developments over 12 month and 4 year projections. A refined process for defining and splitting assets under management has been developed so that it is easier to identify how these investment assets are being used. In order to build an accurate picture of asset allocation, decision-making procedures and distribution processes, Metrinomics takes a very detailed look at how the large groups are structured.


Frequency of survey:
1 per year
No. of interviews:
1000 per year

Decision-making:
By understanding what the most important criteria for selecting third party funds are, suppliers will be in a better position to match the demand for them. Metrinomics will take an in-depth look at sales, communication, pricing, performance and service.

Frequency of survey:
1 per year
No. of interviews:
1000 per year


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