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Financial Markets

B2C Market Performance Measurement

European Fund Industry Finance Markets

Metrinomics conducts surveys among European fund supplier industry end-customers. Apart from the obvious question of fund performance, customers choose their fund product based on a number of different individually perceived factors.

For example, this might be supplier image or quality aspects, perceived security of the investment or even service related items.
Customers behave differently, depending on, for instance, volume of investment and experience of different investment products.

Using Metrinomics results, fund suppliers can identify their market potential by product group and create tailored marketing strategies to increase acceptance within their target group.
Metrinomics’ transparent market operations mean that all competitors are measurable. Moreover, we are able to research and benchmark with focus on particular regions, countries and product groups.

Future trends and potentials of new markets, as well as drivers for customers decision making process become apparent, creating a deeper understanding of client market sensitivities and perceptions.

We provide:

• full market transparency
• competitive positioning consultancy services
• imarketing efficiency optimisation guidance
• product market opportunities to fit customer demand
• contributory factor success analysis